Membership Calling Project
Statement of Purpose – The Senior Caucus Calling Project is an important part of the Caucus’ 2009 plan to define and solidify its membership, improve its communication tools, develop an effective advocacy program, prepare senior vote-getting packages for 2010 campaigns, and, in general, prepare for effective participation by seniors in the next election cycle. All individuals on the Senior Caucus mailing list will be contacted by telephone after first being alerted to the call by a postcard that summarizes the program and information desired. Responses to discussion questions on how they use the caucus media, their involvement in the 2008 campaign, what they think the caucus should be doing now and how they would like to participate in future activities will be summarized for future planning. A comprehensive report will be issued and pertinent data will be entered in My Campaign for program development.
The Target population is the individuals in the Caucus’ My Campaign database. They have been divided into three groups: (1) Paid members; (2) Activists (have been active or indicated they might want to be if given the right task}; and (3) Information recipients (have indicated an interest in the Senior Caucus at a meeting or event}. They are further divided as those with e-mail and those without e-mail.
Information. The following are some of the question that will be asked during the pilot phase dto determine the viability of the project plan.
1. Where did you learn about the caucus?
2. Were you involved in the 2008 election? – How? Would you have liked to be more involved? What held you back?
3. What concerns you these days? What two issue do you think is most important? As the caucus works on these issues would you like to be involved?
4. Do you read the Senior Caucus newsletter? What would you like to see in the newsletter that isn’t provided now? Are e-mail information and action e-mails useful?
5. Do you use the website? What would make it more useful for you?
6. For non-e-mail contacts- Do you have e-mail, access through a friend or family member, or think about using a library computer?
7. Discuss Our Committees?
8. What can the caucus do to better serve you and the DFL
Data Sheet. A uniform data sheet will be provided for each person called. It will consist of a header strip containing the contacts identification information and calling category.
Pilot Program. A pilot program consisting of about 70 calls, divided between E-mail and non-E-mail individuals, will be made to assess the procedure and information obtained.
Schedule
1. Sign up callers
2. Mail cards to pilot group – 3/29
3. Deliver data sheets to callers – 3/22
4. Make calls – 4/2 to 17.
5. Project on hold until new Board seated..
